Following the discussion regarding agent commissions...
In the late 90's, the "early days" of online shopping for cars, there was generally an 'internet sales team' that consisted of one or two salespeople dedicated to online quote requests, etc. At least in smaller dealerships, the compensation for sales derived through these leads was different than compensation for traditional walk-in shoppers, but the volume made up some of the difference as online shopping became more popular.
Perhaps such an arrangement could be made within organizations, an 'internet team' of one or two agents that are tech-savvy and understand that the compensation is different for these sales.
|I need it...||Not Sure -- just thought it was cool|